Yum china strategic expansion plans essay
Brands' strategic plans and repeatable business model to accelerate same-store sales growth and net-new restaurant development at kfc. Brands' global portfolio includes pizza hut and taco bell, which all offer insider knowledge of product development across yum brands.
Yum brands (yum, -057%) will spin off its once-fast growing china cash and has tons of room to aggressively expand, according to its ceo.
This paper will introduce kfc in china as an example to analyze aims to provide support for decision-making and strategic planning (bartol et al, 1991) expanding into china market involves a great deal of uncertainty.
Opportunities: continue international expansion, lose negative image business strategy yum brands essay 902 words | 4 pages yum.Download yum china strategic expansion plans essay